Integration of Web3 and Immersive Tech to Drive Innovation Leadership

Snapshot

Strategized and Led the Integration of Web3 and Immersive Tech to Drive Innovation: Designed and Launched NFT Collections, a VR Platform, and AR Activations, Positioning the Brand as a Digital Leader and Driving Disruptive Awareness.

My Role & Leadership

I led the strategy, design, and execution of 1871’s first-ever NFT collection, merging Web3 technology with brand engagement to create a unique digital experience.

• Concept Development & Execution – Successfully pitched, designed, and launched exclusive NFT collections to celebrate 1871’s milestones.

• Web3 Integration & Tech Stack – Ensured seamless minting, claiming, and trading by integrating Coinbase and OpenSea.

• Creative NFT Design – Led the design and branding of digital assets, incorporating 3D and holographic elements to enhance desirability.

• Marketing & Community Engagement – Developed a promotional strategy to drive anticipation, participation, and engagement at the Momentum Awards.

Key Results & Impact

📈 10 NFTs launched to commemorate 1871’s 10-year anniversary, introducing a new digital engagement format.

📈 8 exclusive NFTs awarded to Momentum Awards winners, enhancing the prestige of the event.

📈 Positioned 1871 as a Web3 pioneer, reinforcing its reputation as an innovation hub.

📈 Drove strong engagement, increasing awareness of 1871’s expansion into Web3.

📈 Seamless execution & adoption, with recipients easily claiming and showcasing their NFTs.

Challenge

❌ No prior Web3 integration – 1871 had never experimented with NFTs or blockchain-based engagement.

❌ Ensuring ease of adoption – Needed to make the NFT claiming and ownership process accessible to a diverse audience.

❌ Balancing exclusivity & accessibility – Designed NFTs to be rare and meaningful while also providing broader engagement opportunities.

❌ Aligning NFTs with 1871’s brand – The collection had to be visually compelling, mission-aligned, and celebratory.

Approach & Execution

✅ Pitched & secured buy-in – Positioned NFTs as a cutting-edge way to engage attendees and celebrate 1871’s impact.

✅ Designed visually striking assets – Created 3D holographic NFTs that integrated 1871’s branding & innovation-driven ethos.

✅ Integrated Web3 platforms – Partnered with Coinbase & OpenSea for an accessible, seamless NFT experience.

✅ Developed a promotional campaign – Launched social media teasers, exclusive content, and engagement initiatives to drive awareness.

✅ Executed at the Momentum Awards – Ensured winners could easily claim and showcase their NFTs, reinforcing the brand’s forward-thinking approach.

Growth & Iteration

• Phase 1: Developed the NFT concept, aligning with 1871’s innovation strategy.

• Phase 2: Designed & integrated Web3 technology, ensuring seamless user experience.

• Phase 3: Launched & marketed the collection, maximizing engagement and brand excitement.

• Phase 4: Refined & expanded engagement strategies, leveraging learnings for future Web3 initiatives.