tech romancer/ growth architect
For 13 years I’ve shaped marketing systems that scale startups into brands and help enterprises transform. I’ve directed rebrands, launches, and M&As, elevating teams at every level to thrive under pressure with vision, creativity, and rigor required to hit hard goals.
View my portfolio of case studies or say hi.
Impact
$45M+ Revenue influenced
50+ Products launched
+5 RebranDs led
1 → 12 Scaled teams
Track Record
Scaled marketing from a one-person role into a 12-person full-stack team and built the operating system for growth. Directed 50+ launches across SaaS, platforms, and experiences; led three rebrands; stood up automation and analytics; produced the incubator’s flagship tech awards show for four years.
Doubled revenue within one year through sharper positioning, a full rebrand, and new market entry. Launched digital products and built lifecycle automation, performance measurement, and scalable ops to drive adoption.
Founded a growth studio partnering with startups and enterprises to design GTM systems and unify brand and demand. Implement AI-driven and automated workflows, deliver playbooks and marketing infrastructure, and lead creative campaigns that accelerate scale.
My Edge
Brand vision architected into demand systems, automation flows, and campaigns that scale.
Systems and storytelling
Builder’s mindset
From blank canvas to GTM infrastructure, I design playbooks, platforms, and processes that last.
Creative leadership
Teams and campaigns shaped to be both imaginative and data-driven.
Innovation aPPLIED
AI, Web3, and emerging tools integrated with purpose into everyday marketing operations
Scalable Growth
People, processes, and platforms scaled together for sustainable results.
Beyond the work
Discipline and energy shaped me early as a coxswain and gymnast. I learned focus, precision, and how to push limits. Today, that same drive fuels hikes, yoga, cooking, and travel.
I’ve always had a human approach to technology. Obsessed with how things work and why people make decisions. Psychology, data, and intuition guide how I anticipate trends and read patterns.
I love to experiment, test, and refine, always optimizing how I live, work, and create. Design, music, and community keep that perspective fresh and grounded.
Looking Ahead
I collaborate with leaders, teams, and communities who want to build with vision, creativity, and impact. If my work resonates, I’d love to stay in touch.