Video Series Content System to Showcase Startup Narratives
Snapshot
Produced Video Series from Scratch to Showcase Startup Founder Narratives: Developed, Launched, and Scaled a Content System Across Web, Social, and Email Channels to Build Awareness, Market Influence, and Community Engagement with Core Persona Segments.
My Role & Leadership
I led the strategy, creative execution, and automation of 1871’s Member Spotlight Series, transforming fragmented founder storytelling into a scalable, high-engagement content system. My leadership spanned:
Vision & Strategy: Conceptualized the initiative, messaging, and execution model to align with 1871’s growth objectives.
Creative Direction: Led visual identity, interview style, motion branding, and production execution.
Cross-Functional Leadership: Managed video production, design, social media, and content teams to ensure seamless execution.
Process & Automation: Built a scalable workflow for outreach, scheduling, production, and distribution to enable bi-weekly execution.
Omnichannel Content Strategy: Designed a distribution system to maximize engagement across LinkedIn, YouTube, TikTok, Instagram, X, newsletters, and blogs.
Key Results & Impact
📈 30+ founders & startups featured across industries
📈 13,000+ views on the highest-performing video
📈 40% reduction in production time through automation
📈 Increased membership conversions & newsletter subscribers
📈 Expanded engagement across LinkedIn, YouTube, TikTok, Instagram, X, and newsletters
Challenge
❌ No structured way to highlight members – Founder stories were inconsistent and lacked a scalable system.
❌ Time-intensive production – Manual workflows slowed execution, limiting content output.
❌ Scattered content distribution – Member spotlights weren’t optimized for multi-platform visibility.
❌ Missed engagement opportunities – Founders weren’t leveraged as brand amplifiers to boost credibility.
Approach & Execution
✅ Built a repeatable, high-quality content system for bi-weekly execution.
✅ Designed a structured founder storytelling framework to create compelling, high-impact narratives.
✅ Automated & standardized production workflows to scale efficiently.
✅ Launched an omnichannel content strategy to maximize engagement across multiple digital platforms.
✅ Created branded templates, motion graphics, and structured interview formats for consistency.
Growth & Iteration
Phase 1 (2022): Launched the initial series with vertical-format founder interviews.
Phase 2 (2023): Expanded into a multi-format content ecosystem, integrating long-form, short clips, and motion-enhanced branding.
Phase 3 (2024): Optimized distribution strategy across LinkedIn, YouTube, Instagram, TikTok, X, newsletters, and blogs.
